In understanding the real needs of your audience, thus helping to achieve greater precision in strategic actions, such as enhancing the territorial scope of the product. In the phases of growth and maturity, an important point is the use of metrics. Using the right indicators will help when delivering and evolving your product and brand. In the case of digital products, some metrics are very relevant, such as: customer acquisition cost; churn rate; average ticket; lifetime value; contribution margin. Through these indicators, it is possible to identify weak points in the performance and the alignment of the product in relation to customer demands, so that the correct changes — such as, for example, updating the content — can be carried out.
Eventually, the decline will happen, especially when it comes to a digital product. However, if you don't want that to happen, it's important to read the tips in the following topic. What can you do to keep your digital products up to date? As important as knowing the life cycle of the digital product is understanding what to do to keep it always up to date. In the previous topic, we highlighted how this would work. Now, let's go into more detail about the Outlook Email List issue. Have a good brand positioning Even if you are an individual producer, it is important to have a strong brand positioning. This will make you stand out from the competition and help you create products that are more in line with what your audience expects from the brand.
For this, it is necessary to work on marketing strategies, seek to maintain a close relationship with the consumer and have a speech that values by continuing the previously established values. Increase some phases of the product life cycle From the moment the CVP is well planned, the chances of strengthening the offered item increase, which makes it possible to extend some phases of this cycle, such as growth. Therefore, marketing strategies are crucial to attract and retain consumers. Look for ways to promote the product to keep it on the rise. When launching a new version of an online course, for example, reach out to customers who have already purchased the previous version as well.